Unlike other PC companies we have accumulated a lot of useful information on this site. These pages are viewed by thousands of people everyday, from all over the world. We hope you find it useful. At any time you can visit our product catalogue by clicking on "Products" in the navigation bar at the top of every page.

Types of Buyers

There are essentially three types of computer buyers:

The Less Confident Buyer plays it safe and buys a Compaq or Packard Bell from the local Curry's or PC World. The sales person will recommend a PC and he'll nod in happy agreement. There's nothing wrong with that.

The Technically Aware Buyer in a hurry, who knows her hard disk from her video card and sees an ad - or review - that seems like it's a fantastic specification for the price. She picks up the phone and places the order. We don't target these buyers.

The More Discerning Buyer may or may not be very IT aware but he is willing to do a little research to ensure not just that he's buying a technically competent PC, but also that it's very cost effective, comes with the right support and that the company he is buying from has a reputation for quality. This buyer appreciates that it's the Total Cost of Ownership he wants to keep down, not just the initial buying price. This is the type of buyer we target.

The honest truth is that if you have some specifications in mind and just want the cheapest PC then you won't find it here. There are enough PC builders working in garden sheds who'll build you a PC cheaper than we will.  

What we hope you'll do is spend the time to do the research and then come to the independent conclusion that we offer quality products, a quality after sales service and extremely good value.

We've collected an amazing amount of free information. The stuff here is powerful, important, informative and worth a lot of money. We cover topics here from "Computer Basics" to "Your Rights as a Consumer" and hundreds of other things in-between. Your search for the best information on buying a new computer ends here.

Covering introduction to the main parts of the computer. What they are, what they do...

What computer is right for me?

OK, so you may not want to know too much about the insides of the computer. But you still need to decide what type of computer best suits your needs

Where to buy?

Mail Order is usually the cheapest alternative. But how do you decide which supplier to finally use? How safe is it? What criteria do you use to evaluate various quotes?

You can judge a firm on a few quick questions

Here are some smart questions you can ask which will help you sort out the wheat from the chaff. Simple questions that you may not have thought of but which will expose some of the cowboys.

Get some stuff for Free?

All those "free" offers. Free software, free printers, free scanners. Sorry. It's still true that there's no such thing as a free lunch. If you are getting something you are probably paying for it. Pause and think about it a second. That "free" copy of the Lotus Smart Suite   program. That "free" Wonder Dog Kid's CD. That "free" video camera. If you don't need it - why are you happy paying for it?

Know the insider secrets

Don't get caught out by quotes that have an important component missing. "Yes, sorry the monitor is another £180. Did we forget to tell you?"...

Or the "model number" BX - II 450 computer that actually has a 300 MHz processor. (Yes, it's legal, and yes it happens). There are even more ways you end up paying upto  £200 extra on a computer without realising it.

Shark Watch Alert

Processors can be clocked up i.e. a computer can have a 266 MHz processor but on screen it boots up as a 400 MHz. For all practical purposes it seems to be a 400 MHz. And you only know the difference when you open the computer up and check the markings on the processor.

Or do you? Thousands of processors get remarked in the far east and flood the UK market every year. So that processor could have started life as a 266, been repainted to look like a 400, and sold to you as a 400. Oh dear!

Know your rights

Did you know, for example, that unlike Marks & Spencers most computer suppliers won't give you a refund if you are not happy with your purchase? What's more - legally they may not be obliged to!  (High value goods can be exempt from refund). Before you place your order know what steps you need to take to protect yourself.

For the first time in the world: Some explosive inside information that will save you hundreds of pounds. Secrets that will show you how to get computer stuff for free, how to negotiate your way to the very best computer deals, how to knock upto 90% off almost new computer equipment. This section is a must-read, whether you buy at auctions, at high street shops, discount warehouses, second-hand, mail order or markets ... we'll show you how to save money, big money.

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