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The revealing questions

Play it smart. Ask the right questions. Here are some suggestions.

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Are you registered to any quality standards like BSI, CE, ISO 9000 and have you won any awards?

Independent quality certification bodies provide some measure of reassurance. A company that has any or all of the above is more likely to be a company that takes quality seriously, and has a policy in place for it. However, it says nothing about the service and quality of after-sales that you may get.

When a company has won several independent awards for their PCs they are more likely to know what they are doing when they are building yours.

 

How long have you been in business? Have you ever gone bust or traded in a similar sounding name before?

If the company you intend buying from has been around a few years there may be a better chance that they'll still be around when you need them in the future. Most new businesses fail within the first few months.

 

Do you provide the full Windows CD, or just a "recover" CD?

Recover CDs allow you to restore your PC to "factory condition" should you have a problem down the road. Most national PC manufacturers provide a recover CD and not the full Windows CD. You may find that the recover CD doesn't work if you change certain parts in your PC. You cannot use it on another PC. You will probably lose all your data if you use it. You cannot re-install Windows to your own liking with the latest drivers, should you choose to do so... EVER. If, even 3 years down the road, you want to re-install Windows you'll need to shell out for a new copy of Windows. It's ridiculous, but that's how it works. More info

 

Do you specialise in "cheap" PCs?

Companies who do specialise in the budget end of the market tend to cut corners to stay competitive. They could use any manner of "tricks" from second hand parts to parts with some slight known faults, to pirated copies of Windows. Examine the specs very carefully, ask for makes and model numbers of components. Do a lot more checks on the company and ask a lot more questions before you proceed with the purchase. 

 

Are you VAT (Value Added Tax) registered?

The ceiling for VAT registration is £52,000 approx. Any company selling more than £52,000 worth of computer equipment a year is required by law to register for VAT. Just two computers a week would take most companies above the VAT threshold. Someone selling the odd machine, maybe one a week is unlikely to be VAT registered.

Do you accept credit and debit cards?

Card companies don't allow just anyone to accept credit and debit cards in payment. They do a few checks on a company before accepting them as "merchants". Remember, though, that these are just credit references to ensure the company hasn't been prosecuted for fraud in the past (for example) and say nothing about the company's products or quality.

Transax is another option that most companies now offer. It is a facility where a company can accept a cheque and get it "cleared" over the phone while you wait. Smaller firms may not be able to Transax your cheques.

 

How long is your warranty for?

The more the confidence a company has in its products the longer the warranty they are willing to give (without any extra "extended warranty" costs). It is common in the computer market to get a 12 months warranty (12 months does sound like a lot longer than 1 year, doesn't it?). Some firms go further. Always make sure you understand whether the warranty is on-site, at your premises, or RTB, which is Return to Base. Do remember that your warranty becomes virtually worthless if the company that provides it goes bust. 

 

Do you have provision for on-site warranties all over the country?

An individual selling computers from his living room is less likely to be able to offer on-site warranties covering the entire UK. If that living room is in some corner of the Hebrides, will you have to take your computer back there should it ever require repairs? Most professional computer firms either have offices all over the country or have arrangements with "third parties" who have the facilities to cover their warranties for them.

Do you supply to any companies I know, any schools, councils, corporate establishments?

Companies that have been accepted for supply of computers to government departments, local councils, hospitals, educational authorities etc may have passed several quality tests to ensure that their computers meet with the respective department's own internal quality standards.

What type of telephone support do you offer?

For what hours are their technical support telephone lines open? Are these premium rate numbers? Do they do their own technical support or do they use a third party (i.e. do they contract it out) ? What other support do they offer? Support on the net, via faxback ...?

 

Do you have your own domain name and web site?

While many individuals who have access to the net now have their own web sites/pages it's surprising how many computer companies that sell the hardware required to set up a web site don't have one themselves. The cost of registering a domain name is now under the £100 mark and the software needed to create a web page is virtually free. Taking the facts into consideration it's has got to be only the very new computer companies or the technologically backward ones who haven't yet set up their domain name and web site. Would you want to buy a computer from a company that doesn't know how to use it?

If they do have a website, visit it, browse around. Type their name in a few search engines and visit some of the result pages. They may reveal more about the company. At the company's website see if they publish their address, contact details etc. Have a look at the small print of their terms and conditions.

 

And some more good questions:

Do you offer a money back period? No, not an exchange policy but a money back guarantee if I am not 100% satisfied?

 

Other thoughts:

Call their technical support line to see how long it takes to get through. Do it at several different times of the day/different days of the week. This is the best test to determine how long it will take you to get through if you ever need support.

Do their adverts look professional?

Do they sound knowledgeable on the phone?

Is the ‘free’ technical support on a premium rate number?

Good luck with your purchase.

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